Your School's Communications, Handled with Excellence
Outsourced communications and private school marketing support for private, Catholic, and Christian schools in Maryland and the DC Metro area. We manage parent newsletters, website updates, development communications, admissions content, and more—so your team stays focused on the work only they can do.
Clear communication builds confidence, strengthens trust, and keeps school communities connected.
Supporting schools across Baltimore, Howard County, Anne Arundel County, and the Archdioceses of Baltimore & Washington.
The problem we solve
Most private schools and Catholic schools rely on a single communications or marketing staff member—someone juggling weekly newsletters, website changes, social updates, parent alerts, and urgent development needs.
When that person is overwhelmed or leaves the role:
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Communication slows
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Parent satisfaction declines
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Admissions messaging becomes inconsistent
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Fundraising loses momentum
When communication breaks down, families notice—and confidence shifts.
Our solution
We serve as your outsourced communications partner—responsive, reliable, and built specifically for K–12 private and Catholic schools. We step in quickly and seamlessly to provide the consistency every school depends on.
What we do for your school
YPM Studio delivers comprehensive school communications support and high-impact private school marketing strategies for schools across Maryland and Washington, DC.
We combine content creation, messaging strategy, and day-to-day execution to keep your communications clear, consistent, and aligned.
All for less than hiring a full-time communications employee.
Why Schools Choose YPM Studio
Trusted by Maryland’s Private & Catholic Schools
“Make Your Path Marketing has been an invaluable partner… They not only understand our unique needs but anticipate future challenges, providing proactive solutions that drive our success.”
— Rosanna Czarnecki, Principal, Cathedral of Mary Our Queen
Proven Results
300+
parent communications delivered
95%
parent participation in development campaigns
100+
Development social posts
3+
year partnership
50+
website updates
95%
increase in total volume of gifts over 4 years
Clear, consistent communication keeps parents engaged, strengthens relationships, and supports enrollment and fundraising goals.
The Cost Advantage
Hiring a full-time communications employee often costs $70,000–$90,000+ with benefits.
Our Retainer Delivers
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Senior-level communications strategy
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Daily copywriting, updates, and execution
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Immediate onboarding
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No turnover risk
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Dedicated project management
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A broader skill set than one hire
Enjoy the benefits of a senior level marketing and communications hire. All at a fraction of the cost.
The School Communications Partner Retainer
What's Included
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Weekly parent newsletter
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Website updates & content
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Fundraising & development communications
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Admissions storytelling
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Email management
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Monthly reporting
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Dedicated advisor access
Pricing
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$2,500–$6,000/month depending on school size and scope.
Optional Add-ons
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Full social media management & strategy
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Video production
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Paid advertising
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Photography
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Print design & collateral
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Graphic design & rebranding
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School mascots & logo work
Service Area
YPM Studio proudly provides communications and private school marketing support for:
Maryland Regions
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Baltimore City
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Baltimore County
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Howard County
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Anne Arundel County
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Harford County
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Montgomery County
Catholic School Networks
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Archdiocese of Baltimore
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Archdiocese of Washington
Open to partnering with schools across the U.S.—while prioritizing Maryland & DC institutions.
Ready for Clear, Consistent School Communications?
Book a free 20-minute consultation
Let’s discuss how we can strengthen your school’s communications and support your team.